According to The Wrap, ‘Mainstream’ has been bought by IFC and will be released both in theatres and on demand on May 7.
IFC Films has picked up the North American rights to “Mainstream,” the second film from director Gia Coppola.
Andrew Garfield and Maya Hawke star in the film about the dark side of viral internet fame. “Mainstream” first premiered at the Venice Film Festival in 2020 and was a selection of last year’s Telluride. IFC will now release it in theaters and on demand on May 7, 2021.
In “Mainstream,” Hawke plays a young woman who thinks she’s found a path to internet stardom when she starts making YouTube videos with a charismatic stranger, played by Garfield. But the dark side of viral celebrity soon threatens to ruin them both. Nat Wolff, Johnny Knoxville, Jason Schwartzman and Alexa Demie also star.
Just in time for Andrew’s birthday, The Film Stage has released the first still from ‘Mainstream’ along with a synposis. You can see the still in the gallery and read the synopsis below.
Just above Hollywood boulevard, lives FRANKIE (Maya Hawke) a young woman in her early 20s trying to navigate who she wants to be. With the death of Frankie’s father still lingering, Frankie knows she wants to do something of meaning but isn’t sure how and with the world in a current state of so much content and narcissism, it’s hard to not “compare and despair.” Stuck working as a bartender at a corner comedy club with her best friend JAKE (Nat Wolff) Frankie questions what people today really value.
It isn’t until she has a few cosmic run ins with the mysterious LINK (Andrew Garfield), a man that seems to live life without rules that it inspires Frankie to film him and upload his anti-mainstream rants onto the internet. Together, with the help of Jake, this unlikely band of outsiders rise to internet stardom.
However, it’s hard to stay sane when the pressure of relevancy becomes important and new characters, like manager MARK, (Jason Schwartzman) start making demands to bring in money. To make matters more complicated, Frankie and Link start getting romantically entwined. Frankie watches as Link becomes the epitome of everything he once denounced. It isn’t until Link publicly humiliates a young fan ISABEL (Alexa Demie) and Jake quits the team that Frankie really questions if she is also becoming the monster she helped create.
A love story of being in love with someone who doesn’t love themselves set against the new emerging culture of today’s world.
According to Variety, ‘Mainstream’ will premiere at the Venice Film Festival as part of the Horizons section. The festival will take place from September 2 – 12.
The Horizons section will also see U.S. director Gia Coppola (“Palo Alto”) return to Venice, this time with “Mainstream,” a cautionary tale about the devastating power of social media, according to promotional materials. The cast comprises Andrew Garfield and Jason Schwartzman.
Andrew has been cast in a new role. According to Deadline, Gia Coppola has cast him in her new movie ‘Mainstream’.
After making her directorial debut on Palo Alto, Gia Coppola is set to direct and co-write Mainstream as her followup. Andrew Garfield, Maya Hawke, Nat Wolff and Jason Schwartzman have been set to star in an eccentric love triangle and cautionary tale of preserving your identity within the fast-moving internet age. Coppola wrote the script with Tom Stuart, with filming to get underway at year’s end.